While insurance deal volume remained flat in 2012 compared to 2011, momentum increased in the final quarter of 2012; PwC expects this momentum to continue into 2013 despite the ongoing economic uncertainty, according to a new report from the consulting firm, titled “A case for optimism, in the face of uncertainty: 2013 U.S. financial services M&A insights.”

Despite the fact that the sector saw 305 announced deals in 2012, as opposed to 310 in 2011, the report notes the insurance sector’s high activity from last year relative to other financial sectors. “While insurance announced deal volumes have declined slightly in 2012, we noticed increased interest in the sector on the part of both buyers and sellers,” reads the report. The increase in interest did not lead to an increase in deal volume, according to PwC, partially because “buyers sought to acquire specific products or business lines, while sellers were interested in a clean exit.”

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