Spinning off as an independent entity from its parent company Zurich North America, Financial Keyosk incorporated on December 31. At the same time, the Carpentersville, Ill.-based Financial Keyosk is rounding out its channel strategy as a provider of personal and small commercial financial services products by creating a joint venture with the Internet portal e-Insure Inc. Financial details of both transactions were not disclosed.Zurich North America, Schaumburg, Ill., had funded the research, development and operations of Financial Keyosk since the organization's inception in July 2000. The goal of the subsidiary, according to Zurich North America's CEO John Amore, has been to establish an "alternative distribution model" that would use technology to provide reach beyond standard distribution channels into a wider range of markets.

During the last two years, the firm built a network of "Keyosk Connected" independent "trusted advisors." The company recently introduced a technology platform called "Agency in a Box" that provides agents with software tools to sell insurance from any location as long as they have Internet access and a valid license.

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