CIOs in the financial services industry are looking to reposition IT as a hub of innovation, driver of enterprise-wide collaboration and provider of more sophisticated, brand-differentiating technology products and services. So says the Financial Services CIO Advisory team of New York-based PricewaterhouseCoopers, which contributed to a recent report on the subject.

The Financial Services Technology Journal, published today, holds that many financial services companies, including insurers, that restructured their IT departments to provide standardized technology services on a supply-and-demand basis have not realized the cost-controlling benefits they hoped for.

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