Fireman’s Fund Insurance Co. has launched a text messaging service that sends updates and alerts to policyholders during disasters, such as hurricanes, wildfires, tornadoes and floods.

Fireman’s says text messaging to personal cell phones is an excellent way to stay in touch during a disaster, especially if the power goes out or homeowners are forced to evacuate. It is easy, fast and can be more reliable than land-based telephone services, when disasters strike, the insurer says.

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