Fiserv Inc., which has accumulated an array of brands over 25 years of acquisitions, is expected to announce a new branding strategy today that puts the corporate identity front and center.

Besides rolling out a new branding strategy, Fiserv is also reorganizing again. The company combined its 77 business units into five in 2006, and now has condensed four units into two, according to Jeffery Yabuki, Fiserv's president and chief executive. The fifth, its insurance division, announced in July 2008 that Trident IV, a private equity fund managed by Stone Point Capital LLC, acquired a 51% interest in the insurance businesses of Fiserv Inc.

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