Allowing U.S. health insurers to build interfaces that bypass portions of would be a positive for the industry, according to Fitch Ratings.

While early last week, President Obama delayed the application deadline and allowed insurers in three states to directly enroll customers in Affordable Care Act health plans, Fitch says alternative websites are unlikely to be developed even though the ability to bypass might improve the quality and timeliness of the data that insurers receive regarding new exchange-sourced policyholders.

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