ING Direct has welcomed its five-millionth customer. In one year, ING Direct, headquartered in Amsterdam, Netherlands, has doubled its customer base, attracting 2.5 million new customers worldwide The five-millionth customer opened a "Conto Arancio" (Orange Account) at ING Direct in Italy.The strategy of ING Direct is to be a low-cost provider of financial services in large mature markets by offering its clients value and service via call-centers and the Internet. The direct channels are supported by the ING Direct cafes, which can be found in a number of large cities in the countries in which ING Direct operates.
ING Direct offers a high-rate, no-fees, no-minimum savings account as its first core product. After reaching a minimum customer base, ING Direct business units complement the savings account by cross-selling a focused range of other financial products, such as mortgages, mutual funds, e-brokerage, pensions and life insurance.
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