Insurance companies are under constant pressure to acquire new business to respond to market demands and competitive pressures. Insurers realize they must improve the efficiency, scalability, and flexibility of their new business processing applications. The IT infrastructures of most insurers are not geared to handle these improvements, being minimally integrated, minimally automated, or both.Many insurance companies are now embracing the concept of straight-through processing (STP) for new business. STP applies enabling technologies such as document imaging, rules engines, and workflow to automate new business processes.

Insurers, however, should investigate pragmatic process models that can help them transition IT systems to new business STP.

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