Many personal lines insurers will admit that targeting younger generations is a current business focus. However, commercial lines linsurers may want to start looking at the generation’s behaviors and desires first.
Generations Y and X express a strong interest in starting their own businesses in the next five years and have different expectations of how they want to do business with insurers, according to a survey commissioned by EMPLOYERS, a group of workers' compensation insurance providers to American small businesses.
Register or login for access to this item and much more
All Digital Insurance content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access