GEICO Invests in Mobile Experience

Enabling customers to conduct business when they want and where they want is becoming a top priority across insurance verticals. GEICO has expanded its app’s self-service features to offer more mobile functionality for customers.

"The GEICO App continues to evolve to meet the current needs of our customers," said Steve Smith, GEICO's assistant vice president of IT. "We've focused on expanding the self-service features of the app, which will offer added convenience and a better customer experience for the user."

Based on customer feedback, the new features include a new Vehicle Identification Number scanning feature that enables a smartphone to scan a vehicle's window sticker to get a quote. The app also has a new password feature that provides access to policy information.

According to a press statement, the upgrades are also meant to enable customers to use their mobile device to reschedule a claims appointment, view vehicle coverages and discounts, access their payment schedule and print and e-mail insurance ID cards.

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