Small business owners prefer to speak to financial advisors of the same sex, with men exhibiting a stronger gender bias than their female counterparts, notes study results released today by The American College, a non-profit educational institution devoted to financial services.
The study, conducted during Q3 2011 by the State Farm Center for Women and Financial Services at The American College included interviews with 1,255 participants (835 women and 420 men), and revealed that there is a disconnect between the preference for female financial advisors by women business owners and the gender composition of the financial advising community.
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