Vertis Inc., a Baltimore-based provider of targeted advertising, media and marketing services, today announced the results of its Customer Focus 2004: Insurance study, which reveals that some consumer audiences are willing to purchase dental, health and life insurance through resources other than an agent."With both life and dental insurance purchases, Generation X adults (28 - 39) were more willing than the average adult to consider utilizing the Internet, telephone or direct mail to initiate their policies," says Therese Mulvey, vice president, marketing research, at Vertis. "The results of the study show that Generation X adults are 10% more likely than the average adult to purchase life insurance and seven percent more likely to purchase dental insurance through channels other than the insurance agent."

The trend continues among Generation Y (18 - 27) adults in their purchases of both health and dental insurance. The Customer Focus 2004: Insurance study shows that these adults are 7% t more likely than the average adult to purchase health insurance and 8% more likely to purchase dental insurance without the use of an agent.

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