Group Health Incorporated (GHI), a statewide not-for-profit health insurer in New York, has launched several new initiatives that improve customer service for its members, from 100% online plan enrollment to disseminating important coverage updates through brief automated phone calls.GHI has partnered with Sunnyvale, Calif.-based eHealthInsurance Inc. to enable individuals and small businesses to purchase health insurance coverage with GHI online, in real time and without any printing, signing or mailing of forms. Applicants simply log on to, submit the required data, credit-card information for the first month's payment and authorize the transaction with an "e-signature." Approved applicants are covered beginning on the first day of the next calendar month.

"Online enrollment is the latest GHI offering to simplify health insurance for the consumer," says Frank Branchini, president and CEO of GHI. "Enrolling in one of GHI's plans through eHealthInsurance can reduce application processing time by as much as 50%."

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