INN: You have an interesting title, can you explain your responsibilities at GuideOne?

Doug Cretsinger: I’m not just the CIO, I’m the head of business transformation. A big part of my job is to help us grow this business, help us conquer new markets, get new customers and become more profitable. It's less about the technology all the time, but we clearly collaborate on all technology decisions because it's integral to the business. I've created extremely strong partnerships with my business leaders and they always invite me to the table because they know that they can't be successful without technology. It’s integral, whether you're an insurance carrier or any business. You can't separate business from technology. It doesn't happen anymore.

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