Hancock Expands Wearable-Powered Vitality Program

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John Hancock has expanded its Vitality program, which gives users premium discounts and other benefits based on data from wearable technology, to its indexed universal life products. The company had initially launched Vitality for standard universal life and term insurance products.

Vitality policyholders accumulate "Vitality Points" after their policy is issued and when they complete health-related activities like exercising or getting a flu shot. The number of Vitality Points a policyholder earns over the course of a year determines their program status level.

As part of the program, policyholders receive personalized health goals and can log activities using online and automated tools, which are integrated with personal health technology. John Hancock gives all new policyholders Fitbit armbands to help them track. 

[Read more: John Hancock VP Explains Vitality and Big Data's Benefits]

"As Americans are living longer than ever before, they are increasingly concerned about outliving their savings in retirement," said Michael Doughty, President, John Hancock Insurance. "By expanding the John Hancock Vitality offerings to include an accumulation product, we can better prepare them to meet their future financial needs, while also encouraging them to take a more active role in their health, physical and emotional well-being.”

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