Property/casualty insurers outshine their health and life counterparts when it comes to customer satisfaction, a new study finds.
The 2010 Net Promoter Industry Benchmarks from San Mateo, Calif.-based Satmetrix Systems Inc. was complied from a survey of 19,500 U.S. consumers nationwide. A company’s Net Promoter Score (NPS) is based on customers’ likelihood to recommend the company’s product or service. NPS is calculated as the percentage of customers who are Promoters, rating the company 9 or 10 on a zero-to-ten point scale, minus those who are Detractors, rating the company 6 or lower.
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