Social networking, online search and collaboration technologies are helping transform the way many companies operate and interact with their customers and business partners. That's certainly true of insurance agencies, which heavily rely on forging strong relationships and effectively communicating with clients and carrier partners.

Seitlin Insurance & Advisory Services, a Miami-based independent agency, provides a clear example of how these technologies can lead to process improvements. Using tools from Austin, Texas-based ProspX Inc., Seitlin has seen increased productivity from its commercial lines producers.

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