After several years of sitting on the sidelines, insurance carriers are now getting up to speed in selling products over the Internet. However, dealing with the state-based regulatory system, which requires carriers to jump through multiple hoops to engage in e-commerce on a national basis, threatens to slow their efforts to a crawl.

Unlike banks and securities firms, which are regulated at the federal level, insurers currently have no choice but to comply with a myriad of state laws that regulate their businesses. Different states have different requirements for everything from company licensing to producer licensing, to rates and forms, to advertising, payment methods and document formatting, presentation and delivery.

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