Insurers have become very active in insurance accelerators and startup investment over the past year, but must embrace failure in order to innovate, according to insurance tech analyst firm Novarica.

In a follow up to its 2015 “Insurer Accelerators and VC Funds: Buying Innovation” report, Novarica found carriers have different measures of success when working with startups -- ranging from introducing staff to new technologies to forming strategic partnerships for financial return.

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