Cleveland — A collaborative relationship between Humana and Cleveland-based online technology group FormFire LLC is designed to significantly streamline the cumbersome enrollment and quoting process in health benefits plans.
The first of several proposed joint initiatives between the two companies, the collaboration is designed to create an environment in which Humana’s quoting, underwriting, and enrollment systems are digitally connected to employers with two to 99 employees throughout Ohio, Kentucky and Indiana and their independent insurance brokers.

“The process of obtaining insurance quotes and enrolling in health plans is incredibly tedious, particularly for small employers and their insurance brokers,” said Mike Brooks, Humana’s small business practice leader. “The FormFire process will revolutionize quoting and enrollment, and help make real one of Humana’s primary goals: simplifying this insanely complex industry and reducing the burden on employers and brokers.”

Among the benefits to small businesses:

•    Significantly less time, effort and resources needed to discover the actual cost of benefits coverage
•    Full HIPPA compliance and private health information security at levels traditional paper systems cannot provide
•    Each employee receives a protected online account that stores their information, is available 24x7, and can be updated or even transferred to a new employer with ease.

Humana is the first health plan in the region to deploy a fully digital quoting and enrollment approach, reports the company. FormFire’s digital system allows employee health information to be securely collected and stored online. The same information can be presented as required to any insurance carrier, in formats and workflow systems that interface with a carrier’s internal process systems. FormFire’s technology platform is both flexible and robust, and with the least amount of intrusion or enterprisewide change, can adapt to the shifting needs of the insurance industry.

Apart from the time and cost savings, the move to a digital process will reap significant environmental benefits, says the company. In other markets where FormFire has been implemented, more than 10 million sheets of paper have been removed from insurance business processes in the past year. FormFire also is actively involved in tree planting initiatives around the world.

Humana expects to begin implementation of FormFire’s online workflow processes in Ohio, Indiana, and Kentucky markets within the next two months.

Source: FormFire

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