Humana Online Community Targets Seniors

HumanaVille.com, an innovative online community targeting members 65 and older, was launched by Humana Inc. to support an ever-growing online population. The “virtual neighborhood” will provide Medicare Advantage and Medicare Advantage Part D members with an easy-to-navigate website to enhance access to information on various health and wellness topics and to information about Humana’s Member Assistance Program, Humana said.

“With HumanaVille, our goal is to provide an interactive and entertaining way to make health-related information more accessible and more intuitive to Humana’s Medicare members,” said Pat Gotcher, president of the site developer, LifeSynch, Humana’s wholly owned behavioral health and behavior-change subsidiary that administers Humana’s Member Assistance Program. “In the process, we also hope to create a sense of community among members.”

The HumanaVille community includes real-world locations and activities such as a town square, health clinic, library, fitness center, games and relaxation spots. In these locations, members will find information, games and avatar-based interaction. Humana said members can interact directly through online chat and community discussion forums where they can post original content and topics, ask questions and respond to each other on those topics. Current forums discuss health and well-being subjects such as how to manage your health care, cope with stress and learn low-impact exercises.

 

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