In an effort to feature more insurtechs, Digital Insurance has modified the format of our Meet the insurtech series.
Katherine Zarazan, head of marketing at Outmarket AI, shared responses about the company and the technology it's using. Responses have been lightly edited.
What's the origin story of the company?
After working at Uber, Meta, IBM and the insurtech Ethos, the Outmarket AI cofounders knew there had to be a more efficient way to unlock how producers and their staff work. Using AI, they started to engineer a solution that automates the most painful parts of a brokerage's workday.
When was it founded and/or when was the product launched?
The company was founded in September 2023, and the product was launched in March 2025.
Can you tell me about the founders/founding team?
Outmarket was founded by Vishal Sankhla, CEO, and Anshu Jain, CTO, both seasoned technology leaders who saw an opportunity to transform insurance through AI. Sankhla is a repeat founder who previously held leadership roles at Meta and Uber, while Jain brings deep engineering expertise from Meta and IBM. Together, they combine tech experience with a deep understanding of insurance to modernize how the industry works.
How many employees:
There are 15 employees.
Where is the company based?
The company is based in San Francisco with a remote workforce.
What pain points is the technology trying to solve?
Outmarket is focused on automating the tasks that eat up an agency's time so they can spend that time where it matters most–deepening client relationships. Outmarket provides a comprehensive AI solution for insurance workflows, including everything from building proposals and reviewing policies to finding coverage gaps and challenging claim denials.
What funding rounds has the company had?
We've had a seed funding round, raising $4.7 million to date.
What's ahead?
We're grateful to be growing quickly, with most of our new clients coming through word of mouth, which is the best validation we could ask for. As demand rises, we're continuing to enhance our platform with new workflows and features designed to deliver even greater value. Our team is also expanding rapidly to support this momentum and ensure every customer gets the experience they deserve.
