When it comes to the insurance technology space, many of us have reached this strange place via a variety of convoluted routes. For me, the journey—at least in part—has included graduate degrees in psychology and counseling and a second career as a therapist. 

While that would seem to have little to do with technology for the insurance industry, I did in fact find it useful in responding to a question that came up during the Vendor Boot Camp at this year’s IASA Educational Conference and Business Show. I was on the panel at this particular session when an audience member asked something like, “How do I communicate with insurers about their pain points so I can show them how my product will help ease some of that pain?” 

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