Sunnyvale, Calif. — ILOG announced that Aviva Canada Inc., a property/casualty insurance group and subsidiary of Aviva plc, selected ILOG JRules, a key offering in ILOG's business rule management system (BRMS) product line, to automate its underwriting process for personal lines. With the new BRMS-based platform, which will support Aviva's partners and customers, the carrier expects to achieve significant speed-to-market gains by being able to implement rule changes that govern certain underwriting processes in days or real-time and with rule execution occurring in milliseconds.
ILOG JRules is a key component of Aviva Canada's common service delivery platform, an e-commerce foundation that will enhance the company's ability to conduct business using Web-based technologies. Based on a service-oriented architecture (SOA) that also includes IBM Websphere, the platform delivers the agility needed to create shared services that can be leveraged across applications and lines of business. Aviva Canada also has invested in IBM's Insurance Application Architecture (IAA), and currently is looking at evolving their platform to take advantage of this framework.
Since ILOG JRules allows business rules to be exposed as decision services in a SOA, the carrier plans to use the BRMS to automate other processes in the future such as claims and underwriting commercial lines.
Aviva Canada Inc. provides home, automobile and business insurance and claims service to millions of Canadians. In choosing ILOG JRules, Aviva Canada wanted the ability to easily create, manage and centrally maintain business rules for its underwriting process. ILOG JRules is used to automate functions such as eligibility, risk assessment, pricing, referrals, data validation and application flow as well as product selection. By maintaining business rules in a centralized rule repository, the carrier hopes to ensure greater consistency, control and auditability of how rules are being enforced and assess their impact on the overall process.
"We selected ILOG JRules because of its ease-of-use, advanced rule management capabilities for business and IT users and tight integration in a service-oriented architecture," says Michael Lin, VP e-Commerce, Aviva Canada. "Business rules are a fundamental part of insurance processes. ILOG's track record as a BRMS provider and the support we received from ILOG were also deciding factors for us choosing JRules."
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