The average immediate annuity premium is $107,000, and what’s more, 90% of policyholders purchase additional riders that either keep payments flowing to heirs, or that return the balance of the contract to heirs, if the contract holder dies unexpectedly early, according to LIMRA research.

Two-thirds of all buyers also pay extra for liquidity options that allow access to remaining principal, features Matt Drinkwater, associate managing director of LIMRA retirement research, said should be an additional selling point for advisors whose clients are worried about losing access to assets they might need in an emergency.

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