Independent insurance agents account for more than half of the total premiums written by property & casualty insurers, but changing consumer behaviors and the continued proliferation of online direct sales and digital service channels, are undercutting their competitiveness.

Those sentiments were expressed in a new survey of more than 1,100 P&C agents in the U.S. The study was conducted by Accenture, a global management consulting and technology services firm.

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