According to a new study from LIMRA, titled “Third Quarter 2012 Life Insurance Sales Survey,” sales in 2012 have been primarily driven by indexed universal life products (IUL), which jumped 39 percent for the quarter and 32 percent in the first nine months of 2012.

Whole life (WL) had the strongest performance in the third quarter, improving 5 percent. It also had the largest growth over the first nine months of 2012, rising 8 percent. Nearly three-quarters of WL writers experienced positive growth, including 9 of the top 10 writers.

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