Enterprises worldwide are working to understand and capitalize on the potential of Web 2.0 to cost-effectively support and extend internal and outward-facing initiatives - from sales and marketing efforts to corporate learning and employee recruitment and retention.

In the traditionally conservative insurance industry, we see considerable discussion among insurers about where and how to begin the Web 2.0 journey. For insurers already living in this realm, the focus is on taking their Web 2.0 initiatives to a new level. Regardless of where a company stands in the adoption curve, there are compelling reasons to enter and stay on the Web 2.0 highway.

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