For insurance companies that conduct business online, it's difficult to escape the plethora of opinions from organizations that have built a cottage industry around critiquing and evaluating carriers' Web initiatives.Written largely from an industry-wide perspective, these consultants serve up large doses of critical insights and future projections about what it will take to succeed in doing business within an electronic environment (see Cover Story, page 34).

Nothing stirs emotions greater than an industry ranking. Crunching its Web site rankings solely for the property/casualty market, New York-based kasina LLC logged more than 1,000 labor-hours in the evaluation of 284 Web sites.

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