In an effort to help under-insured, middle-income families, The ING Life Cos. unveiled ING for Life, an interactive online tool to educate consumers about life insurance. The tool is designed to walk consumers through an education process to help them determine the type of life insurance product and estimated amount of life insurance that best fits their personal situation.
"America's middle class is underinsured, yet they are probably the population that needs life insurance the most," says ING U.S. Insurance CEO Butch Britton. "ING for Life breaks down some of the barriers to learning about and obtaining life insurance by making it easy to get education at their convenience, without pressure or time constraints."
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