New York — The latest study from New York-based Simon-Kucher & Partners, "Managerial Perspectives: Time for a Change! How Insurers Waste Profits due to Lack of Market Excellence," questioned 1,500 insurance executives in the United States about the management perspectives considered to be most important as well as those most frequently used in the industry. 

“Insurance executives are becoming increasingly aware of how important an in-depth understanding of end-customer needs is,” wrote Dirk Schmidt-Gallas, partner and head of insurance at Simon-Kucher & Partners, a global consulting company specializing in strategy, marketing and pricing. “The results of our study underline what we have been observing in many projects worldwide: Although the customer perspective is perceived as most important, only few insurers are using customer-driven management methods. This is a clear sign of lacking capability.”

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