It’s no secret that the property/casualty insurance industry has struggled successfully against the economic woes of the past two years. In the P&C sector (which dominates insurance lead generation), premium income was negative between 2007 and 2010, although 2010 was a positive income year for non-commercial lines (Ernst & Young, January 2011).

This is important, notes Leads360, because the major focus for lead generation, especially auto insurance, resides with personal lines P&C.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access