It’s no secret that the property/casualty insurance industry has struggled successfully against the economic woes of the past two years. In the P&C sector (which dominates insurance lead generation), premium income was negative between 2007 and 2010, although 2010 was a positive income year for non-commercial lines (Ernst & Young, January 2011).
This is important, notes Leads360, because the major focus for lead generation, especially auto insurance, resides with personal lines P&C.
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