In a business environment marked by increased customer demands, insurers have been forced to continuously monitor and revise their distribution strategies. One of those strategies is to provide excellent service to the producer as a way to retain and grow business. According to a new report issued this morning by Celent, from January 2010 to March 2012, more than 50 insurers across the life, annuities, health, or property/casualty industries licensed new systems that contained commission and producer management functionality.

The report, which profiles 10 distribution management systems, updates one issued by Celent in 2009 that noted an active distribution marketplace. In its vendor analysis, Celent applied its “ABCD Vendor View” to highlight the relative positions of solution providers in four categories: advanced technology, breadth of functionality, customer base and depth of client services.

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