The term “hearsay” may hold a pejorative tone in a legal setting, but for insurers such as Northwestern Mutual, it represents a way to standardize the compliance efforts related to the social networking activities of its more than 6,000 FINRA-registered representatives who use LinkedIn, Facebook, Twitter and Google+.

Northwestern joins Farmers Insurance Group, Thrivent Financial for Lutherans and California Casualty in deploying the Hearsay Social platform. Northwestern Mutual will use the full suite of Hearsay Social, an enterprise social marketing platform, which includes:

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