As Hurricane Matthew starts to batter the southeast coast, insurance companies are reaching out to customers in the path of the storm and preparing for an onslaught of claims.

For The Main Street America Group (MSA), headquartered in Jacksonville, the adoption of social media at CAT time is expected to be higher than ever, according to Mark Friedlander, head of corporate communications. The company posts updates on the storm’s current path, as well as information about MSA’s hours of operation and 24-hour claims services. Reminders are also sent out to inform customers that agents are prohibited from writing new policies while states are on storm watch.

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