In the truest “gift that keeps on giving” sense of the phrase, health insurers are taking advantage of the gift-giving season to help members achieve healthy outcomes.  Promoted as stocking stuffers at various drug stores, health insurance gift cards can be used to pay bills and insurance premiums or for specific services at eye doctors and dentist offices.

Blue Cross and Blue Shield of Florida might have the largest program, selling cards at more than 1,000 Winn-Dixie and CVS stores in the state, reports the Associated Press.

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