Robert Kerzner, president and CEO of LIMRA, LOMA and LL Global opened the 2011 Retirement Industry Conference in Las Vegas Thursday with a plea to insurance professionals to familiarize themselves with the tools and sales and marketing techniques required to attract younger investors to their firms and products.

At time when so many Americans are worried about their retirement prospects and seeking out new ways to generate income to sustain themselves through their longer retirements, guaranteed living benefit plans and other investment vehicles provided by insurance companies and financial services firms can help offset the sharp decline future generations will see in defined benefit plans.

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