New York — Fifty-five percent of well-insured adults go online six or more times a week, according to Experian Research Services. As the insurance industry has the highest customer acquisition cost in business today, an online strategy is necessary to attracting these well-insured prospects.
According to Ken Treske, president of Vente, an Experian company that provides information solutions to organizations and consumers, the demand for insurance can be triggered by a number of specific individual circumstances such as a new home, baby or dissatisfaction with existing providers.
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