Internet Shortfall

* Customer Support: Booz Allen's study reveals that 86% of insurance customers want to self-administer their accounts, but only 25% of insurers support that function online.* Sales Boost: Direct online sales may capture as much as 5% of the market by 2006-primarily reflecting term life and auto coverage, according to Celent Communications.

For reprint and licensing requests for this article, click here.
MORE FROM DIGITAL INSURANCE