Shares of Lincoln National and Prudential Financial fell today during regular trading hours on the U.S. stock market, as investors are concerned the U.S. life sector will post losses in the first quarter, according to a Reuters report. Lincoln National dropped nearly 8%, while Prudential Financial was down more than 5%.

Life insurance investors, which report quarterly results in a few weeks, "should brace for another highly challenging earnings season," said Morgan Stanley analyst Nigel Dally, in a research note issued Monday titled "Earnings Outlook: More tough times."

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