While insurance products are inherently complex, interacting with insurance companies should not be. 

Nonetheless, the newly released Global Brand Simplicity Index from branding Siegel+Gale finds insurers trailing other industries by a noticeable margin. “There was little assurance to be found in general insurance in the U.S. based on the industry’s disastrous showing at No. 24 in a field of 25,” the report states.

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