One of the more interesting aspects of attending insurance industry trade shows is to listen to the themes that software vendors are stressing to carrier executives. Software companies insist they listen to customers to better understand their current needs, enabling vendors to develop products and services that the market is demanding.Having said that, I find it somewhat peculiar that three of the overarching themes I heard from vendors at the recent LOMA Systems Forum are themes from the past: carriers need to stick with CRM; carriers should implement best-of-breed technology; and, carriers should consider outsourcing technology and business processes.

At first, I was skeptical. Insurance executives, I thought, would see right through these recycled pitches and conclude that software vendors have run out of fresh ideas. Indeed, one industry expert who worked for 15 years at a prominent mutual carrier, told me that many of the concepts and case studies presented at the show were the same that she heard 10 years ago.

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