Denver — Jackson National Life Insurance Co. (Jackson), Lansing, Mich., recently announced that its Denver-based marketing department has received 16 awards from various industry and communications organizations. Jackson received recognition for several of the company’s recent multimedia presentations, marketing collateral and direct mail campaigns.
A multimedia presentation on retirement income strategies called “Now What?” was named Best in Show in the Insurance and Financial Communicators Association’s (IFCA) 2008 awards competition. The presentation, which focuses on the new challenges of saving for retirement and presents strategies for establishing lifetime retirement income, earned top honors in the creative writing category. Only 25 entries received the Best in Show designation out of more than 600 submissions from financial services companies nationwide.
Jackson’s marketing team also earned an IFCA Award of Excellence for its LifeGuard Freedom multimedia campaign, which was created to educate advisers and their clients about one of Jackson’s newest optional guaranteed minimum withdrawal benefits (GMWB). The company’s “Grand Slam” financial adviser direct mail campaign also received an Award of Excellence from IFCA.
IFCA accepts entries for its annual awards competition from financial services companies that span banking, financial planning, equity brokerage, insurance, investment products, and individual and group savings and retirement plan providers. IFCA is an international organization dedicated to the ongoing professional development of its members in life insurance and related financial services communications.
“These awards recognize Jackson’s ability to find inventive, visually appealing ways to present complex concepts in a format that advisers and their clients can easily understand,” says Dan Starishevsky, SVP, marketing for Jackson National Life Distributors LLC. “The marketing team’s ability to communicate the company’s value proposition effectively and creatively is a key component of increasing Jackson’s presence in today’s competitive marketplace.”
Concurrently, Jackson’s marketing team received a Silver Telly, the highest honor at the 29th annual Telly Awards competition, for “Miracle: A Jackson Story”. Jackson presented the internal communications video, which features several of the company’s wholesalers and members of its senior management team, at the company’s 2008 National Sales Meeting. The Telly Awards, which received more than 13,500 entries from around the world this year, honor outstanding local, regional, and cable TV commercials and programs, as well as groundbreaking videos and films.
At the 14th Annual Communicators Awards, which recognize creative excellence in advertising, corporate communications and public relations, Jackson captured five Awards of Distinction and an Award of Excellence. Less than 30% of more than 9,000 entries received an award.
The Jackson marketing team was also honored with one of six Awards of Excellence and two Grand Awards at the 20th Annual Apex Awards, which recognize excellence in graphic design, editorial content and success in achieving overall communications effectiveness. This year, Apex received nearly 4,500 entries in 110 categories for consideration.
Source: Jackson National Life Insurance Co.
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