John Hancock Financial Network (JHFN) is launching a Web site to help its national network of independent career firms and financial representatives increase their sales and grow their firms by sharing best practices.
The Web site, the Sales and Marketing Center, offers firm- and representative-contributed concepts, turn-key programs and customizable marketing materials on many topics including prospecting, selling to existing clients, practice management techniques, branding resources to help with image building and recruiting and retention resources for local management teams, says the insurer.
The "best ideas" part of the site features sales and marketing ideas with proven results from experienced JHFN financial representatives and business partners across the country. Each "best idea" is delivered in a brief video of the representative sharing his or her successful turn-key program and details on how the idea was implemented. The site offers all the resources needed to implement the idea, customizable for each local market.
The site is designed to be easy to navigate, helping visitors find, review and edit the materials they need quickly. It contains a robust keyword search feature, and a five-star rating system so viewers know what ideas and resources are the most popular among their peers.
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