John Hancock names wearable-device champion new insurance president

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Brooks Tingle has been named president and CEO of John Hancock Insurance. He had been SVP of marketing and strategy for the company.

Tingle had held the position on an interim basis since the summer, John Hancock said in a statement. The company underwent several leadership makeovers late last year after the departure of CEO Craig Bromley. Tingle will report to Marianne Harrison, who was named president and CEO of the overall John Hancock operations, which include investment products, in October,

"With a sharp focus on customer experience and engagement, Brooks has been integral to the success of John Hancock Vitality, the only life insurance in the U.S. that is integrated with a technology-based wellness program, and ExpressTrack, a new underwriting approach that significantly simplifies the life insurance purchasing process," Harrison said in a statement.

Hancock launched Vitality in 2015. Originally targeting younger, healthier consumers, the program was successful enough that it was expanded the following year to more policyholders and this year to more products.

John Hancock Insurance also named Linda Levyne SVP and head of sales and distribution. She also came up through Vitality as VP, National Accounts and Vitality Sales and Distribution.

"Linda's extensive experience, including as head of sales for John Hancock Vitality since the groundbreaking product was first introduced in 2015, provides a unique perspective that will prove valuable in continuing John Hancock's market leadership," Harrison said.

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Wearable technology Life insurance Digital distribution John Hancock