THE HUMAN TOUCHI read, with interest, the article entitled "Consumers Still Prefer the Human Touch," in the March 2006 issue (page 29). In that article, Craig Weber from Celent LLC was quoted: "The Web has proven an inconsistent substitute for the product advice, the process awareness, and the persistent call to action provided by agents."
I believe it would be a mistake to underestimate the importance of the Internet in direct insurance sales.
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