THE HUMAN TOUCHI read, with interest, the article entitled "Consumers Still Prefer the Human Touch," in the March 2006 issue (page 29). In that article, Craig Weber from Celent LLC was quoted: "The Web has proven an inconsistent substitute for the product advice, the process awareness, and the persistent call to action provided by agents."

I believe it would be a mistake to underestimate the importance of the Internet in direct insurance sales.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access