Cambridge, Mass. — A new Web site created by Liberty Mutual is generating acclaim for its ability to educate Generations X and Y about the value of renters insurance., is an online experience that has already received several industry awards including a "Best in Class" Interactive Media Award (IMA) and "Site of the Week" from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 MITX (Massachusetts Innovation & Technology exchange) Awards. The Web site was designed and implemented by Sapient Interactive, the marketing services group of Sapient.

" engages young professionals in an experiential learning environment about renters insurance—illustrating the value of coverage, and dispelling many misconceptions," says Najla Frayha, a Liberty Mutual marketing manager. "This audience readily identifies with the visually rich, informative and experience-driven site content to such an extent that they are much more likely than the average consumer to request a quote and make a purchase decision."

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