Cambridge, Mass. — A new Web site created by Liberty Mutual is generating acclaim for its ability to educate Generations X and Y about the value of renters insurance. Youcovered.com, is an online experience that has already received several industry awards including a "Best in Class" Interactive Media Award (IMA) and "Site of the Week" from Communications Arts since its debut in October 2007. It was also recognized as a finalist in the 2007 MITX (Massachusetts Innovation & Technology exchange) Awards. The Web site was designed and implemented by Sapient Interactive, the marketing services group of Sapient.
"Youcovered.com engages young professionals in an experiential learning environment about renters insurance—illustrating the value of coverage, and dispelling many misconceptions," says Najla Frayha, a Liberty Mutual marketing manager. "This audience readily identifies with the visually rich, informative and experience-driven site content to such an extent that they are much more likely than the average consumer to request a quote and make a purchase decision."
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