Across the value chain, no other technology has more potential to transform how people interact with corporations than mobile. Mobile devices and apps provide immediate access to contextually relevant information, speed tasks and increase productivity by putting tools and other problem-solving capabilities into their users’ hands. And these applications are seemingly everywhere -- except in the insurance industry.
Mobile applications that leverage the unique capabilities of smartphones, tablets and phablets are still rarely used among insurers, according to studies like “Benchmarking the New Normal: 50 Advanced Capabilities for P&C Insurers,” a report from the insurance technology analyst firm Novarica. According to the survey:
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