Many organizations do not manage customer data as a corporate asset, and ignore the monetary value of that data, according to Gartner Inc.

"Digital business is having a significant impact on customer data," Douglas Laney, vice president and distinguished analyst at Gartner, said in a statement. "The growing wealth of information—from social media, location and context-sensitive data collected from mobile devices and the Internet of Things—is increasing the volume, velocity and variety of that information, radically expanding the scope of the 360-degree customer profile."

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