Agency Revolution, which provides an insurance marketing automation system and other marketing services for independent agents and brokers, has received the endorsement of

Agency Revolution's marketing automation system automatically connects with a user's agency management system (AMS) to detect changes in client relationships and reaches out to those clients at the right time using pre-selected messages. Some of the automated campaigns that can be triggered by the AMS include cross-selling, lead warming and follow-up and account review and renewal. Now its software will be featured as part's menu of digital marketing services.

"Using a marketing automation system gives an agency the means to efficiently communicate with those prospects to serve their needs,” stated CEO, Charles Bacciocco. It also gives the agency a way to set up a personalized communications program with their existing customer base," Bacciocco said.

Describing the value of the software, Michael Jans, CEO of Agency Revolution, said: "Imagine you could trigger marketing campaigns every time you lost or gained a customer. Or every time a customer had a claim, a birthday or upcoming renewal. That's what this does. Marketing automation simply allows agents to do what they've wanted to do for so long: Get in touch with the right people, at the right time, with the right message."

According to the Bend, Oregon, software developer, it has served more than 11,000 agencies in the United States and Canada and created marketing campaigns for more than 250 insurance niches.  helps independent insurance agents market their value proposition online.  Its portal provides insurance shoppers with information across all lines of insurance, comparative real-time quotes on personal auto and homeowners insurance, and the ability to find a local independent insurance agent to serve their needs. Created through an alliance of the Independent Insurance Agents & Brokers of America, state associations and insurance carriers, the site is an industry initiative to expand the independent agent's share of the property and casualty insurance market. currently attracts almost 200,000 visitors a month, according to its CEO, generating thousands of personal and commercial lines insurance leads for Trusted Choice agents.

Register or login for access to this item and much more

All Digital Insurance content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access